The Connected Brand Episode 11: Pour Your H.E.A.R.T. Into It
In this episode of The Connected Brand, MK and Beth Dunn, Head of Content at Practice Better, discuss the importance of constraints in creativity and how marketers can use the assets they already have to create innovative and impactful campaigns. They also explore the connection between improv and marketing, highlighting the importance of collaboration and accepting what is given and reinforcing this mindset within a marketing team.
By
MK Getler
"If there's one thing that I can get across to people, it's that the customer is the hero of the story." -Beth Dunn
In this episode of The Connected Brand, MK and Beth Dunn, Head of Content at Practice Better, discuss the importance of constraints in creativity and how marketers can use the assets they already have to create innovative and impactful campaigns. They also explore the connection between improv and marketing, highlighting the importance of collaboration and accepting what is given and reinforcing this mindset within a marketing team.
Show Links:
Connect with Beth
Learn more about Practice Better
Show Notes:
- The Power of Constraints [00:00]
- Making the User the Hero [08:03]
- Reinforcing a User-Centric Mindset [15:26]
- Building a Connected Brand [32:45]
- The Power of Small Acts of Kindness [39:59]
About The Connected Brand
Each episode of Connected Brand will pivot on a single thesis: authentic human connection plays a huge role in fostering sustainable growth and success for every single brand today.
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