Webinar | Measuring the Moments that Matter LIVE!

Building strong relationships with employees and customers isn’t just about grand gestures—it’s about recognizing the right moments to show you care. That’s why we hosted Measuring the Moments that Matter LIVE!, a webinar dedicated to helping you identify and act on those opportunities through our Campaigns tool.

During this session, we walked through how to strategically send gifts that create meaningful connections—whether it’s celebrating milestones, expressing appreciation, or re-engaging stakeholders. If you’ve ever wondered when to send a gift to maximize its impact, this webinar was made for you.

In this post, we’ll recap key takeaways, share actionable insights, and help you start measuring the moments that matter. Let’s dive in!

Transcript:
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Hello. Hello, everyone. Thank you so much for joining today's session. Whether you're hailing in from Nashville, from New York, or Cincinnati, the Natty as they call it, we're so excited that you are here joining us for this live session.

Just a quick tour. If you haven't been in an interface like this before, please feel free to jump into the audience chat. Let us know where you are from.

You can also leave little emojis as you saw Abby dropped on one of my comments.

Really make a space your own because the more we spend time connecting with one another, the most, impactful experience we're all gonna have.

So without further ado, let's dive into things. I know everybody has a, very busy schedule. So, I'm gonna dive right in, and thank you all for taking time to join me for measuring the moments that matter. My name is MK Gettler. I am the chief marketing officer here at Loop and Tie, and one of my favorite loopers, Shira, unfortunately, has come down with a bit of an illness. So Shira won't be able to join us today, but Shira, you are here in spirit and chat too. So if anybody knows Shira wants to send her some love as she's on the mend, please, by all means, give her some love.

So we know that we are joining here to talk about the moments that we need to be measuring, but here's a quick overview of how we'll spend our time together today. You know, for about five minutes, we'll chat about the moments that are worth measuring and why it's so important. We'll dive into the meat and potatoes of the conversation and show you how to measure those moments, especially in LupinTie's platform. We have a special guest appearance from one of our customers who is incredible.

Janae is joining us from the James Beard Foundation. She's also in New York too. So Mackenzie, when you're in New York, maybe you and Janae need to hang out, and make me jealous being so far away from both of you. And then for those of you that are available and able to stay around for some Q and A's, the most important and impactful way that we can help you is by answering your live questions.

So, this is your chance to get on stage, ask your question, actually use the mind meld, use the brain trust to be able to help you create meaningful moments that matter.

Alright. Excellent. We have a few more folks trickling in. So hello to everybody who has just joined us. Please drop in the chat where you're calling in from and, let us know how we can, say hello to you from around the hopefully, the world. We'll see who caught who dials in from the furthest away.

With that said, many of you are familiar with looping time. So you know that for us, connection is at the core of everything that we do. We care about how you can make deep, meaningful, and authentic connections, not just to your employees, not just to your customers, but also hopefully to yourself as you spend more time getting to connect with one another. This, group of folks who are joining live today, we hope that you get to meet a new friend in this chat as well too.

And we're hoping that with gifts that you're sending through Loop and Tie, you're able to build better connections with the folks that you are currently doing this business with or want to be doing business with. When we think about connection, especially when it comes to gifting, there are two camps of groups that we think about making deeper connections with through gifts. And that is the employees that are there with your organization, helping to bring your culture to life, helping to bring, you know, your customers exceptional experiences from start to finish. And, also, your customers are a vital connection point for you and for your organization.

We'd love to hear from folks who are here and in chat who you spend the most amount of your time building connection with through your role? Is it is it your employees? Is it your customers?

I know some, Janae, we'll talk a little bit about this later, but it is your patrons who are a form of customer for you too, but drop it in the chat. Who are you spending time connecting with with your gifts in Loubantay?

While we're getting some responses from folks, I figured I might as well give you some reasons why you might want to make moments that matter with your customers and potentially use gifts to help build deeper connection with folks. But gifting isn't the only way to celebrate the moments that matter.

There are lots of ways in which you can build connection teammates.

For the employee life cycle from start to finish, there are so many unique moments that you could be spending time with. I'm not gonna go through this exhaustive list, because, we all have lots of things that we need to get to today.

But I will say, that there are some hot some of my favorite little moments that matter that folks often miss. On the employee life cycle side, one thing that I love to celebrate and highlight is major life events.

So many of us spend time at work and go through major life events like buying your first car or welcoming a new addition to the family. So if your colleagues or if your teammates are going through major life events, that's a great moment that you that really matters that you should be spending time celebrating and recognizing.

And, also, your customers have these major life moments as well too.

So many of our customers at luke loupintai welcome new family members.

They could be babies. They can also be furry babies as well too. Each one of them are special to us, so we take that time and energy to get to know our customers and celebrate those major life milestones with them.

Of course, when it comes to your employee life cycle and their onboarding process with their company or with your customer life cycle and their process with choosing to decide to partner with your business, there's lots of different ways in which you can celebrate and recognize those moments that matter. Again, these are all also great opportunities to send gifts, but get creative and find new ways to ignite these moments that matter within your employee and customer life cycle.

Love to see so many folks here who are spend sending gifts to clients. And, Jenny, congrats. You've unlocked a new level of mastery by sending gifts to both clients and employees. Way to go.

So with that, we can all kind of gauge when we've struck over the right chord on a qualitative perspective with the moments that matter. But how often are you looking for ways to quantify the depth of your connection through that moments that matter? And this is the crux of today's conversation. We're gonna spend some time diving into ways in which you can use lupuntized campaign tools and the data from within to understand how to know the qualitative aspects of the connections you're making through these moments. So we'll spend some time talking about sentiment analysis, some engagement insights, and also, of course, personal preference intelligence as well too.

Before we dive on to a live walk through, anything in particular that's top of mind for folks, please drop it in the comments so we can spend some time actually hearing directly from you what you'd like to hear about as we walk through the campaigns tool and talk about ways to make these moments that matter very meaningful for you and your customers, clients and employees.

Just one second as I switch gears and bring up what is going to be very familiar to our loop and tie legends here, which is the Loop and Tie dashboard.

There we go.

Perfect. Alright. Cool. So as we are going through this dashboard, this should seem very familiar to many of you.

You'll see the Loop and Tie dashboard. And if you are currently subscribed subscribed to an essentials premium or enterprise plan, you now have campaigns in your dashboard.

So in our demo dashboard here, you'll see this is the campaign's dashboard. And the first thing you wanna do, especially if this is your first campaign, is click new campaign.

Pretty straightforward. You'll be able to enter the campaign name, and I highly suggest spending time thinking about, the campaign name based off of a couple of variables. One, make sure you have the date so you understand what day, what year, what, month you've used this campaign. And also, make sure you've spent some data in there for added some data in there for you to have some activation reasons. So for example, if this is your customer appreciation campaign or if this is your employee appreciation day campaign, which, by the way, mark your calendars, March seventh is employee appreciation day. So very soon in a loop inside portal new year, all of you should be creating your twenty twenty five employee appreciation day campaign, which we will go ahead and do.

Appreciation day campaign.

We will also choose a category of the gift campaign itself. So in this case, employee gifting, and you can add a description if you'd like to just further elaborate on what that campaign is. So let's click save campaign, and congratulations.

You have actually first created your campaign. Now just because you've created the campaign doesn't necessarily mean that you have the data and the insights that you need to be able to measure and qualify and quantify the moments that mattered. So two things that you can do is, one, you can add a gift to this campaign by looking at the previous gifts that you've sent and maybe selecting one or two here and there, and then clicking add to campaign.

You can also continue to add more gifts if you'd like to, or you can return to your dashboard.

So now that we've added those gifts to the employee appreciation day campaign, you'll start to see that our campaigns dashboard populates.

We can take a look at some very critical quantitative data about how this campaign performed, including how many gifts were sent, what days they were sent, and you can actually break this down by monthly or weekly if you'd like to. And you can look at critical engagement metrics, like how many of these gifts were opened and how many of these gifts were redeemed.

Before we dive into the nitty gritty of the metrics, I do also wanna highlight that you have the ability to, click send campaign, and you could start immediately sending these gifts out to the folks that you are trying to send this campaign to directly from there. And this process looks very, very similar to the same way that you would send a gift from start to finish through Loop and Tie. I won't go through that on this webinar today, but if you are new to Loop and Tie and you've never sent your first gift, let us know. Maybe send Shira a quick note and Shira can get you set up with your free account so you can start playing around with sending your first gift today.

With that said, I'm gonna hop back into our campaign that we created. And in fact, I might actually drop into this event registration incentives campaign.

So now that we've got a few gifts in here and we can take a look at the time period around which these gifts were sent, Now comes the fun part where we can take the qualitative and the quantitative together and really help us understand, did we make an impact in building connection through this gift program?

So with these gifts, and with this campaigns, you're able to take a look at your open rate and the percentage of gifts of all gifts that were sent and as they're opened. Your redemption rate, meaning how many of them were actually opened and, folks redeemed their gift. And a really important part of this as well too is what I love to see, which is the sustainability rate. Now this tells us how many folks declined a gift or donated a gift as well too. And the reason we call this sustainability is because we're not using any carbon emissions to send them their gift.

Another really interesting thing as well too for my marketers who are out there, what's up marketers, is the ability to look at the performance by subject line. This also allows you to understand what subject lines are most compelling to your prospects, to your employees, and help continue to get you the best chance of boosting up those engagement rates and boosting up the qualitative markers of your connection with the folks that you are doing business with.

Last but certainly not least, it is helpful for us to understand things like domain performance and understand who and where these gifts are being sent so you can understand deliverability rates. And, of course, understanding what collections were sent within these campaigns is super helpful.

For those who might be new to Loop and Tie, we believe in what we call collection based gifting, where you send a collection of gifts that allows your gift recipients to choose the gift that they would like to see. So with that said, you could also take a closer look at how your the mix of collections that you were sent by either the price point of the collection that you were sent or by, the actual customized name of the collection as well too.

So that's a quick tour of the campaigns tool so that you can understand the best way to gather this data. Now it's time for us to start interpreting this data.

Before I dive into that, any questions or anything that someone would like me to elaborate on with how to, one, set up your first campaign, or two, start adding data to this campaign so you can have a better handle on how to measure those moments that matter.

Give it a few seconds. The awkward silence as I talk to myself.

Alright.

Going once, going twice.

Alright, friends. Now it's time to spend a few moments talking about the the actual qualitative data and how to make sure that you're able to know what your performance rates look like. There's a couple of things to consider when you're looking at the performance of your metrics. When it comes to open rate, now the open rate is how many of the emails or gift emails that you sent from Lukentai, How many of those were actually opened in someone's inbox? And as a marketer, I can tell you one of the most effective ways to get an email to open is to one, send it from an individual that your gift recipient is familiar with. That's the easiest way. Of course, we're all gonna open up emails from our bosses, or from our teammates and colleagues and from our high high value customers.

But we also know that the second way to increase your open rates is to have a really compelling and effective subject line. So if you're noticing that your open rates are hovering, I'd say anywhere south of about eighty percent of an open rate, there's a couple of things that I'd consider suggesting you do when thinking about your next campaign. The first of which is that first point. How familiar am I with the folks to whom I am sending these gifts? And if I'm not super familiar, are there other peripheral tasks I can do to be able to help them, have a better understanding of who I am and why I want to spend time hanging out with them?

Outside of that, if you are noticing that your open rates are south of eighty percent, maybe they're around seventy, sixty percent, I'd highly recommend spending time working on your subject line testing. So if you can't influence your level of familiarity with someone, you can influence playing around with subject lines.

Subject lines that work well, I mean, you can see the most common subject line and one that we prop pre populate for you are things like, you know, first name sent you a gift. But maybe acknowledge the occasion, for which you are sending the gift. So, hey. Congratulations on your new car. So excited for you about that. That would be a great subject line and would help somebody understand the context around which you're sending them an email.

Now let's assume that your open rate is super strong, but you're noticing that your redemption rate isn't as strong as you'd like it to be, especially given your familiarity with folks.

With that in mind, keep in mind that time does need to elapse. One thing that we know, and I think our VP of product is here, so he can check me check myself before I wreck myself. But on average, it takes about nine days for folks to redeem their gift. Now this usually is, no reflection on you or your relationship with somebody. It's actually reflection on how incredible the gift selection is with Loupantay. I'm very biased, so I do know that that selection is pretty incredible. But folks need some time to be able to choose their gift.

So if after that nine days has lapsed or maybe even after two weeks has lapsed and you're noticing that your redemption rates aren't quite where you want it to be, this is a good opportunity for you to spend some time thinking about the reminder emails that you can edit and spend time influencing within your campaigns.

Again, it is also important to think about your redemption rate, especially as it pertains to your familiarity with someone. Keep in mind that your familiarity with someone and their willingness to accept or really the reason why you're sending them a gift that occasion is going to be a reflection of their level of comfortability with the gift that they're receiving.

Now if you're sending gifts to members of your team and you're noticing that they aren't redeeming, they're opening these emails, but they're not redeeming their gifts, This is a great point in time for you to do some employee surveying so you can understand what it is about the gift experience that could be improved, or you could also talk to them a little bit more about, the some of the the retention reasons that you wanna keep these employees around.

There could be occasions where an employee is not redeeming because they feel dissatisfied or frustrated with their employee experience, and this is a great opportunity for you to reach out and personally connect with them one on one to say, hey. How are things going? What are ways in which we can help improve the experience that you're having and or give you the growth opportunities I know you're looking for?

Alright.

So with that, I'm gonna take us back into our presentation for today.

Oh, Abby has a question and Abby asks, does Loup and Tie recommend a max number of gifts in a collection to avoid decision fatigue for folks receiving gifts? Abby, this is an awesome question, and I'm gonna put you on the spot a little bit. Do you know the exact number in which decision fatigue or analysis paralysis creeps in, by any chance?

I'll let you give you a moment to wait or Google it or ask chat GBT, whatever your preferred method of researching is.

But that number is interestingly actually six. As soon as you give someone six choices, they start to get into that analysis paralysis phase or in your case, the decision fatigue.

While our collections have far more options than six, You'll notice that the categorizations of our gift collections are actually at right around six. This categorization, oh, glad I was able to stump you on that one.

The categorization of gifts, we have when you see our subcategories with things like wellness and beauty or technology or social impact, this helps to reduce some of that decision fatigue.

On any one given gift page inside of these collections, our best practices is I'd say somewhere, like, I'd say twelve or more gifts, but no more than about twenty four gifts is probably that ideal sweet spot that folks feel like they have enough variety, they have enough selection, but you can also make sure that there's something, that they don't get too overwhelmed with the decisions on that as well too. Sure. I know you're in here too. So if you have any best practices that you advise your clients with, please, by all means, jump on in and give us, some answers on that one. Love that question.

Alright.

With that, we're getting back into the groove of things.

And here, away we go. Now I'm gonna teach you one of my favorite little hacks to help understand the performance of my campaigns, and that is the campaign engagement score. Now this is a formula to help you understand, are my campaigns effective and impactful, and am I making the depth and breadth of connections that I'd like to be making through gifting? So to create the store score, you need three different data points.

The first of which is you need your open rate, which conveniently your campaign dashboard will have right there for you. You need your redemption rate, and you also need your reengagement rate. Now reengagement rate are things like thank you notes and the messages and replies that folks gave you once you sent out their gifts. And with these three data points, you're able to build your campaign engagement score.

Okay.

Fair warning for anybody here who is not super strong at math, this is gonna be the math portion of the adventure that we're on together. So apologies in advance, but I've made this as easy as possible, or I'm giving you full permission to just tune out and scroll through TikTok for a quick minute if you don't love math. Alright. So for those that do like math and you're still here with me, thank you so much. Our open rate and our redemption rate and reengagement rate, we're gonna weight them such that forty percent of the weight of an open rate and forty percent of the redemption rate weight is going to factor into the score. And the reengagement rate is going to weigh into twenty percent of the overall score.

So what that means is we're going to take your open rate, multiply that by point four, which is forty percent, just reduced down.

Then add together the redemption rate times point four or forty percent and the reengagement rate times point two.

When you add in each of these calculations, that grand total is going to be your campaign engagement score.

So in case I've lost you, just in case, I have an example here. So let's assume I sent out the employee appreciation day campaign already because we're that ahead of things here at Loop and Tie, almost a month in advance before employee appreciation day.

Our open rates for our loopers here was point was ninety seven percent or in other words, point nine seven. I multiply that by point four. I multiply our, redemption rates by point eight six, which is eighty six percent of that redemption rate times point four. And our re engagement rate, meaning how many folks sent us thank you notes, was seventy three percent or point seven three times point two, which means that our campaign engagement score came in at eight point seven eight, which now begs the question, is that good? Well, here's a quick way for you to know if that campaign engagement score was good.

So we say anywhere between eight to ten on that campaign engagement score is exceptional performance. You clearly have great relationships. You're celebrating the moments that matter the most, and you're finding meaningful ways to build connection with the folks that you love doing business with, whether they be your employees, your clients, or, your donors.

If you have your scores come back somewhere between a five to seven, That is super great, very, very great score. But there are some ways in which we can make some improvements.

The places I would look would be the places we've already talked about would be looking more closely at my open rates. Is my level of familiarity where I want it to be, and are my subject lines compelling? And is there some work that I could do to be testing for better subject lines?

And if my open rates are great, are my redemption rates a little bit low? Okay. Let's start thinking about my redemption rates. What are ways in which I can improve that as well?

Now I assume nobody who's on this call has a below average or a three to zero on their campaign engagement scores because you're all here dedicated to the practice and art of building better connections. But just in case, you know, we all have our off days. Just in case your campaign is somewhere coming in, your campaign engagement score is coming somewhere between zero to four, there are some great opportunities here for you to, one, spend time reengaging, reconnecting with the folks that you're building connection with through gifting. And also, above all else, reach out to the LupinTie experts. Many of you are familiar with the folks here at LupinTie. We're a small but mighty team. Shira, who is here, she's our director of, client strategy and development.

She's a great resource to tap into and ask for some help and support on building more effective campaigns.

Our team is here, can offer you some free advice for ways to improve your engagement score and also give you some tips and tricks along the way like Shira is already doing right now with Abby, which I love to see.

And this this is, like, this is what our team is to do. It's so fun to watch in a real time.

But you get to hang out with our team and have our team help you build better performance out of all of the meaningful moments that you're creating through gifting.

Alright.

With that said, I am so excited to get to brag about one of the most exceptional humans I've met in a really long time, Janae, who is such an incredible human being. Janae, I'm gonna I'm gonna, just one second while I try to figure out how to get you on stage so that we can brag about how incredible it is for you, to be here and joining us live in, yeah, and tell us all about the amazing things that you're doing at, the James Beard Foundation.

Alright. Cool. I might need to send you a different link to join me here, Janae.

So hold on while I see if I can I can do that? Okay. Cool. I'm gonna shoot you a link, Janae, and then, via email to see if you might be able to join me. There you go.

In the meantime, while we're waiting for that link to hit Janae's inbox, I am so excited to share more about what James Beard is up to with their patron appreciation program. So Janae puts it fast that the experiences they have with Lupin Thai allows them to be creative to connect with their donors, the chefs, the members, and the partners, to be able to build these exceptional experiences with and within the foundation.

It's so exciting to see that they think about this the strengthening of their donor relations so that they can turn those donor relations into deeper cultural transformation when it comes to the purpose of James Beard Foundation. If you're not familiar with the foundation, they're incredible. They're at the cutting edge of all things culinary culture and are continuing to grow and help to improve all of the incredible things, that the culinary world is bringing out and into our world. And I believe Janae has made it. I'm gonna add her to the stage and stop sharing. Janae, hello.

Hey. Can you hear me? Yes.

I can. Hopefully, everybody else can as well.

Hi. Thank you so much for having me.

Oh my gosh. You're so thank you for taking time out of your busy schedule to come join us. Of course. Of course.

Well, I can just jump in and give a little bit of background about JBF and how we use the the platform, if that sounds good.

Perfect. Please do.

Good.

Okay. So my name is Janae Butler. I'm the manager of development operations at the James Beard Foundation.

And for those who don't know, we are a nonprofit organization that, focuses on celebrating and supporting American food culture, throughout the US. And so we have a number of different programs that we activate, where we're trying to give back to the chefs in the community and people who really love food. And one of the ways that we do that is through our patron membership program. So anybody who wants to join in and donate and become an insider to the work that we're doing, in order to build a more resilient independent food system, we welcome eagerly. And and a part of being a patron, which is a a yearly commitment, is that you receive merchandise from the James Beard Foundation, nice pins, some tote bags, some water bottles depending on the level that you join at.

And so in the past, as people sign up and either join or renew their patron membership, we had been going through a very manual, laborious process of packing up those packages in our office here in New York City and shipping them across the country.

So it was it was so nice when Loop and Tie came into our orbit, and truly became a solution that made that process so much easier for us. Logistically and also to just be able to have a very trusted, easy to use interface that we could quickly kind of deploy those GIFs out to. So, how we currently use Loop and Tie, and we we use Loop and Tie in a number of ways, but, the primary way that we use it year round is whenever people join or renew their membership, we collect that data in our CRM, which is Salesforce, and then we import those names and their levels into Loop and Tie.

Based off of what level they come in, they get different packages, and then we're able to deploy those gifts instantaneously if we want to, but I kinda do it in waves to kind of do it, more efficiently for my own time management.

And, you know, people can redeem their gifts as soon as possible after we send those links out. And it's been incredible for us to be able to, like I said, do it quickly, but then also have that data on the back end, that loop and tie, tracks and what MK just covered about redemption rates and engagement, because it doesn't really stop there for us once we send the gifts out. We kind of utilize that information to continue to foster relationships with our donors, with patrons, with people who wanna be more involved, with people who want to find other ways to give. We really look at an opportunity, for them to redeem a gift as another touch point of connection that we like to take, you know, advantage of and say, oh, this person's really excited. They left this amazing thank you note for us. How about we reach out to them and offer them complimentary tickets to an upcoming event and have another way that we can kinda get face to face and connect?

And the platform really helps us do that in such an easy way. So there's that side of it, and then we also utilize Loop and Tie every year for holiday gifting, where we kinda compile a long list of donors, partners, sponsors, people that we work with, and we kinda just send them a really lovely thank you gift, that is compiled from several of our chefs who have who have, given us product to be able to send out to multiple people.

And that's really where our complex use of the campaign campaigns come into play, because those list of people that we send out the gifts to, get pulled from all of our VPs across the organization. They have different priorities and people that they would like to send, the those gifts out to. And we wanna make sure that we could go to our CEO and say, these fifteen people that you submitted, you know, they all redeemed their gift. These are the notes that they gave back.

Here's this valuable information. Do what you will with it. But, in this past holiday cycle, it was so valuable to be able to see what people were really engaged. It was also great to see which emails bounced and, you know, we needed to collect new information on these people.

So I I think what's been so critical and vital with utilizing Loop and Tie is just being able to access data quantitatively, qualitatively, and really grow our connections with our donors and our patrons and our supporters through the act of gift giving. And everybody's always so grateful and appreciative for us sending those gifts. And that's exactly how I feel with utilizing Glupitai. Grateful and appreciative and really excited to continue to find ways to grow the partnership that we have with you all and continue to utilize it as best as we can.

Well, it is us who are incredibly appreciative to have you who are helping to advance the space of the culinary arts, but also to give them exceptional experiences, and to be thinking so meaningfully about the way that you're building those relationships and celebrating the moments that matter to them.

If you wanna hang out with Janae and pick her brain about all the incredible things that she does, you can find her on LinkedIn. We highly recommend connecting with one another because, there's the a collective here. There's a brain trust of folks who are incredibly talented at building these moments of connection through gift. So, Janae, thank you so much for chiming in, for telling folks about all of the incredible things that you were doing and also maybe encouraging them to get involved.

Absolutely. Thank you so much. And, yeah, this was so great. I think I'm gonna I'm gonna leave as a speaker and come back as a as a participant. Okay.

I'll remove you from the stage.

And what? Don't worry, everybody. We are not far, from the end. And in fact, this is your chance, at this stage in the game, to drop in any questions you might have.

Please, by all means, you can jump into the comments and leave a quick question about ways in which you've been contemplating creating those meaningful moments, ways, ideas that you have about building connections, or successful campaigns that you'd love to get some feedback on so that you can make it even more successful for the future. So what questions do you have for me, for Janae, for Shira, or for any of the other incredibly active and energized participants? Abby, we will get you a couple of questions your way as well too.

I'll give you a couple of seconds to jump in with any questions you might have.

And two, this brain trust is very talented across the board. So we're here to help you if you're stuck on anything, needed another set of eyes on something, or, also just wanna say hey and chime in to say hello to everybody.

Give it a couple of seconds.

Folks have any other any questions or any thoughts.

Well, if this is not the time for you to ask your question, you can always reach out to Shira.

She's available at Shira, s h I r a, at loop and tie dot com. You can chat with her about anything that might be relevant to today's session or any of the other campaigns that you have up and coming. You can reach out to me directly at m k at loupin tie dot com or on LinkedIn as well too. I mentioned you can reach out to Janae Janae Butler on LinkedIn.

You can find her. Their shares email makes it so much easier. You don't even have to type any letters in. Just click and you're off to the races.

I wanna thank everybody for taking time out of their busy schedules to chat with us about making moments, that matter and being able to measure those moments that matter as well too, hopefully, with the help of the loop and tie campaigns tool. If there are any other tools you think would be interesting for us to talk about, not just from a tactical perspective, but from a strategic perspective, we wanna create these sessions to be as valuable for you as possible. So drop me a note, drop Shira a note, drop drop Danae a note, let us know how we can help you be much stronger, better connectors out there in the world. The more connectors there are are out in the world, the better this world is going to be.

With that, I will bid you all adieu. Have an amazing rest of your day. Thank you so much again for taking the time out of your busy schedules to join us, and we'll see you here again next time.

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