Impact Report

2024
40% of corporate gifts received end up in landfills. Loop & Tie does it differently, learn how.

A Message From Our CEO

Every choice we make tells a story.

At Loop & Tie, we believe in the profound impact of making intentional choices. In 2024, we saw firsthand the incredible power of our customers' collective choice to make a positive impact with gifting. Together, we transformed the act of gifting into empowerment and connection; creating moments with lasting impact on each other, our communities, and our planet.

This report celebrates what we've achieved together and serves as a reminder:

Our choices wield potent potential to create change. Thank you for choosing to partner with us and for being part of a movement where every gift is an opportunity to intentionally support another business or cause, and build a more connected world.

Sara Rodell
Loop & Tie Founder & CEO

What’s the value of gifting done differently?

Loop & Tie was founded in 2013 with a mission to connect gifting with giving for a positive impact.

40% of corporate gifts received end up in landfills.

We do it differently.

54% of corporate gift recipients 
have thrown away at least one 
gift without using it.
Choice

Traditional corporate gifting relies on a one-size-fits-all approach…that rarely fits all. Letting recipients pick their own gift creates a more impactful, personalized experience that’s better for the givers and receivers.

Sustainability

From the environmental impact of manufacturing and delivering mass goods to the astronomical spending, corporate gifting has a reputation for being wasteful. But smarter choices mean corporate gifting can do more good than harm.

Connection

Gifting can be more than a transactional relationship – it’s a vehicle for stronger communities. Intentional corporate gifting supports small businesses, makers from historically marginalized communities, and high-impact charities to create a positive ripple effect.

What sustainable gifting means to us.

Hover to learn more
Environmental

From reusable gift packaging to a carbon regeneration program, givers help restore our planet one gift at a time.

Social

Every gift creates an opportunity to support charities, non-profits, and causes that matter most to gifters and recipients.

Economic

Sourcing gifts from small makers and artisans means more dollars go directly into local economies, not large corporations.

The Best Gifts Give Back

Drumroll please, presenting our 2024 Environmental, Economic, & Social Impact

In 2024, your gifts contributed to a happier, healthier planet.

A tree is planted in Tanzania every time a gift ships!
13.25M
lbs of carbon sequestered
165,596
trees planted in Tanzania
15,818
lbs of plastic removed from the ocean
76,225
lbs of ocean-bound plastic removed 
from riverways

Every gift you sent this year had a big impact on small businesses.

89% of the vendors in our marketplace are US businesses
433
small busineses supported
117,894
BIPOC-owned businesses supported
15,812
women-owned businesses supported
75,035
social impact businesses supported

Your gifts helped make the world 
a better place in 2024, and beyond.

Of the 185,637 gifts sent this year, 11470 recipients chose to gift-it-forward by donating to a charity of their choice.
395K
donated to charitable causes in 2024
201
charitable causes supported in 2024

Top 3 Charities Donated to in 2024

All charities are supported in partnership with Dollar Donation Club
Trees for the Future ~ $26,685

Funds the planting of trees that alleviate hunger & poverty & combat climate change in Tanzania.

Learn more
Ocean Voyages ~ $47,933

Tracks and removes “ghost net” plastic--the most lethal form of ocean plastic. To date, it has removed over 500,000 lbs of plastic from the ocean

Learn more
Plastic Fisher ~ $34,641

Builds and maintains “Trashbooms” that are installed in highly polluted rivers to catch and remove plastic before it reaches the ocean.

Learn more

Your contributions by cause.

Recipients who gifted-it-forward and contributed to $404K of charitable donations in 2024 showed support for a wide range of causes, from protecting the environment to funding education opportunities for young girls.

When asked how valuable various types of giving are to American society, 80% of Americans believed that in-kind, charitable, and person-to-person giving were very or somewhat important.

Top 5 Charitable Categories

Environment
$
112
,
358
Health
$
75
,
538
Food Security
$
60
,
694
Education
$
38
,
257
Community Support
$
31
,
178

Thank you’s from recipients who chose to gift it forward.

“Thanks for the gift of giving. It’s a really nice touch.”

Joei chose to gift-it-forward to Plastic Fisher to help remove ocean-bound plastic in rivers.

“Thank you for the donation option! I love this.”

Sarah chose to gift-it-forward to Feeding America to support their work in improving 
food security for those who need it.

“Thank you for the opportunity to give back.”

Michael chose to gift-it-forward to the National Alliance on Mental Illness, nation’s largest grassroots mental health organization.

“Thank you for the opportunity to donate to an empowering cause.”

Grier choses to gift-it-forward to The Trevor Project to create a safer, more inclusive world for LGBTQIA+ youth.

“Grateful for the opportunity to donate to an important cause like this and help a mom in their postpartum recovery. ”

Ann chose to gift-it-forward to The Sahara Foundation to support a Saharan mother’s postpartum care.

In 2024, Loop & Tie’s internal teams chose to gift-it-forward resulting in:

253 days of postpartum care for Samburu mothers
326 days of education for a child in poverty
169 Samburu students supported
142 days of support for an orphaned baby elephant
342 trees in Tanzania
54 lbs of ocean plastic removed

Partner Highlight: HelloFresh

How HelloFresh is delivering social impact through their employee gifting program.

Why HelloFresh partners with Loop & Tie

1.
Reinforce the company’s commitment to the environment and social impact
2.
Promote an inclusive work culture and increase employee satisfaction
3.
Empower employees to directly support causes they care about
4.
Support small businesses and stimulate economic growth

"Our employees appreciate how each aspect of this gifting program resonates with their personal values and helps them make a positive impact on the world."
- Ana Garcia, SVP, People, HelloFresh

HelloFresh Employee Engagement

Thank you notes

“Thank you so much for such a wonderful workaversary gift! It’s been an honor to contribute to HelloFresh’s Success!”

— Brendan

“Thanks so much Jaime and team! I will think of you every time I use the knives to prep a HelloFresh Meal.”

— Steph

Impact to Date

Loop & Tie was founded in 2013 with a mission to connect gifting with giving for a positive impact.

In 2024, Loop & Tie offered 5,560 opportunities to make an impact & gift-it-forward for World Kindness Day.

In a little over a decade, Loop & Tie customers have...

Sequestered 56.7M lbs  of carbon through reforestation.

That’s like removing 13,840 cars from our roadways!

Planted 669K  trees (and counting).

That many trees could fill 37 Central Parks

Removed 257K lbs of ocean-bound plastic from riverways.

That’s heavier than 171,484 lobsters!

Removed 87K lbs of plastic from the ocean.

That amounts to approximately 11 orca whales!

Supported 1,308  small businesses.

That’s enough to fill about 
9 shopping malls!

Contributed $2.49M  in charitable donations.

That could buy you 1.66M candy bars!

Vision for 2025

Reflecting on the incredible impact we’ve made together in 2024, we’re reminded of the collective power of intentionality. By aligning gifting with your values, you’ve celebrated connection, elevated purpose, and created ripple effects of kindness far beyond the gifts themselves – and allowed us to be part of that journey!

This is just the beginning.

Real change happens when organizations like yours turn shared values into meaningful action.

Let’s continue to lead with purpose and give with intention in the year ahead. We’re excited to partner with you in 2025 and beyond to transform gifting into a force for connection and positivity.

With intention,

MK Getler-Porizkova
Loop & Tie CMO

Start gifting right now—no subscription required