Strength Collection & Hair Oil Serum

Strengthening, nourishing hair treatment system

Meet your hair's dream team. This trio of haircare products will strengthen and smooth your hair.

A rich, conditioning mask that pairs with the Strength Booster to deliver reparative nourishment deeper into each strand to strengthen hair and promote length retention. A lightweight yet concentrated treatment that feels like a nourishing oil and works like a reparative serum.

About the Brand - Florae Beauty
Florae Beauty is a Black-owned, women-led hair wellness brand based in St. Louis, Missouri, founded by neuroscientist Dr. Natalie King in 2022. The company specializes in personalized, plant-based haircare solutions tailored to the unique needs of women with textured hair. ​

Florae Beauty is committed to social impact by donating a portion of its profits to organizations that support women experiencing hair loss due to medical conditions such as cancer, alopecia areata, lupus, and burns. This initiative reflects the brand's dedication to destigmatizing hair loss and fostering a supportive community where women feel seen, heard, and empowered. ​

By integrating scientific research with natural ingredients, Florae Beauty offers effective, clean, and cruelty-free products that promote hair health and overall well-being. The brand's mission is to revolutionize haircare by addressing the total health of women, delivering results that inspire confidence and self-advocacy.